Creative Technologist · San Francisco

Where storytelling meets
product and tech.

I've spent my career at the intersection of creative instinct and product thinking — uncovering what needs to exist, shaping how it gets built, and making sure the world understands why it matters.

Paulina Ceballos

Selected work

Case studies

GTM · Brand · Growth · Sales Enablement

Aigeon at NewsBreak

Product & PMM — AI-native ESP incubator

Built the entire GTM infrastructure from zero — homepage, positioning, onboarding, sales collateral, and event presence — while scaling the subscriber base from 1M to 6.4M in a single quarter.

6.4M
subscribers in Q1
20%
lead conversion lift
0→1
full GTM buildout

Product · Integrations · Launch

Flodesk

Product Manager — Email Builder & Integrations

Shipped the Canva integration end-to-end, driving 30% activation in under 30 days across a 490K+ MAU platform.

30%
activation in 30 days
490K
MAU platform

Founding Team · Creator Economy · Brand

Koji

Associate Product & Marketing Manager

1 of 7 founding members. Built creator partnerships and multi-channel GTM that contributed to $20M+ in funding and acquisition by Linktree.

$20M+
raised
47M
DAU post-acquisition

Product · Monetization · GTM

Accretive Technology Group

First Product & GTM Manager — Content Monetization

Launched Speed Tipping from zero, driving a 40% increase in user spending within 60 days and contributing to platform acquisition.

40%
spending lift in 60 days
50%
activation increase